This season's TGC took place in early September has attracted a lot attention because the renowned HK top girl models like Angelababy and Chrissie have captured a lot spotlights from HK mass media. That's why i'd like to write up something about this event.
What i'm interested in this show is that many retailers were taking advantages for this trend-setting fashion event by blending girl fashion with a new metro lifestyle - healthy food and beauty. What captured my most attention is, there showed the concept of blending grocery retail with fashion event. And it seems blending well, in Japan.
What i'm interested in this show is that many retailers were taking advantages for this trend-setting fashion event by blending girl fashion with a new metro lifestyle - healthy food and beauty. What captured my most attention is, there showed the concept of blending grocery retail with fashion event. And it seems blending well, in Japan.
Lawson, the C-store retailer, has put QR codes onto its prepacked beverage items with which the TGC fans can buy the drink, scan QR, go online and instantly check the girl's party event with their smartphones and more. What a wonderful digital life where you walk and drink, watch the event on spot, check the event online and more at a time, with a stylish smartphone. Cool!
Mobile commerce was everywhere at TGC where fans did the shopping on spot with their mobile phones. Having the similar concept of video game shows, fans can also play the game for online catwalk with their uploaded fashion icons. By doing this, they just simply scan a QR code with their own mobile phones.
QR is just the fun and fashion in Japan.... Games + Commerce + Events. Everything done @ smartphone.
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